What is blogging in web marketing?  Let’s learn how to embark

Blogging in web marketing refers to creating content consistently that is interesting to readers while providing information and awareness.

After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the following years, further popularized by the near-simultaneous arrival of the first hosted blog tool: Open Diary launched in October 1998, soon growing to thousands of online diaries.

As we want to result between 2014 and after

The evolution of social media and the speed of people reacting to post content led to increasing declarations of the death of the blog, even as it was acknowledged that what came after would contain a lot of the same DNA as the blog. Even as the number of voices declaring blogs dead increased each year, others continued to see value, as for example in 2016 when the .blog domain name was launched. Depending on what one means by the word blog, blogging is alive and well – as of 2019, there are an estimated 500 million + blogs or blog-like sitesin the world, including inactive websites.

Take a look below at some blogging stats.

• 77% of online users read blogs
• The return on investment of business bloggers is 13x greater than that of non-bloggers.
• People will tend to read blogs with titles between 6-13 words, these blogs get the most consistent amount of traffic and hits.
• 60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog.
• 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson.

1. Builds the magistracy

Blogging relevant content consistently can place you as a credible source of information. Automatically, people will prefer your resources and services to others.

Such trust fosters brand loyalty and builds authority over time.

For instance, if you are looking for a healthy diet, would you rather prefer a dietician or a random blogger? Definitely, the dietician. 

Similarly, people will be inclined toward a credible source. And the way to be that credible information source is blogging.  

2. Improves SEO Ranking

Search engines prefer fresh and updated content. Posting blogs consistently directly affects your ranking.

If your blogs are SEO optimized with proper keyword based what users are looking for, chances are you will rank higher in the search engine results pages. This directly boosts organic traffic to your website.

3. Increases Amazing Organic Traffic

Organic traffic refers to visitors who find your website through search engines, not paid advertising. 

This organic traffic is valuable because it represents potential customers who are already halfway down the sales funnel – they’re actively seeking information related to your offerings.

4. Easy to Start and Run

Blogging is accessible to almost anyone. The only initial investment is buying a domain name and web hosting. 

Numerous free user-friendly platforms like Word Press and Blogger require no coding knowledge. These platforms offer intuitive interfaces and a range of features to help you create, manage, and publish your content.

5. Source of Revenue

While not an immediate get-rich-quick scheme, blogging can become a source of revenue over time. 

You can generate revenue through traffic, sponsored content, display ads, and by selling your products or services through blogs.

The Importance of Blogs

Blogs are platforms that get your voice heard. Bloggers have an opportunity to reach thousands of people every day with a direct message about a specific topic. Every human wants their voice heard and a blog allows for that voice to be heard by the masses.

Some individuals still use blogs to share the daily details of their lives. Other bloggers see more value in blogging valuable content to a potential a mass audience. These individuals use blogs to educate visitors about specific topics that they are passionate about and socially promote services or products they are fond of. Bloggers that choose to educate are especially valuable to digital marketers because the blogger’s following is directly interested in the service, idea or product of their blog is about.

Educational blogs can provide technical information, updated news in a variety of industries, investment advice, information about specific occupations, and new changes to certain software different companies use. For example, a plumbing trade blog educates potential consumers on certain complicated aspects of doing the plumbing themselves. By writing this blog, it is showing the potential customer the difficulty in doing the job themselves and encouraging them to seek professional help. Plumbers can connect with this blog to promote their services as a solution to a complicated problem. By connecting with these specific bloggers, web marketers can help businesses gain an edge over their competitors in terms of audience reach and awareness.